By Angel A. Juan, Associate Professor, UOC – IN3.
Welcome to this new blog on Analytics and its social impact on Business, Smart Cities, and, specially, Education. In particular, through the opening question of the blog we are interested in analyzing how Analytics and Big Data are transforming our society, from the way people move around modern cities to the way governments and enterprises use customers’ data — sometimes crossing ethical boundaries — to infer and influence their behavior.
In effect, organizations have now access to an enormous amount of personal data describing our habits, tastes, and social or professional links. The proper combination of these data with current computing power and analytic methods allow these organizations to extract and infer individual and collective behavior patterns.