By Marco Bressan, chief data scientist, BBVA.
Marco Bressan is a data specialist who truly believes that big data and analytics represent a good opportunity for shaping a better society, allowing us to make better, informed decisions. Since at the end those decisions affect human beings, it’s important to always keep that perspective. Concerning privacy, Bressan refers to the solid legislation protecting all EU citizens, but according to him the key factor nowadays is whether we trust the organization we are giving away our data to. Check out his complete reflections on the blog’s topic in the short video below. Bressan’s contribution was possible thanks to the 4YFN event.
« You need the data, the large scale data, but you also need to understand the individual and contextual experience if you want to be relevant »