By Aldo de Jong, co-founder and partner, Claro Partners.
Co-founder of Claro Partners and Startupbootcamp, Aldo de Jong is convinced that in Big Data, as in any other technology, it’s crucial to follow a human centred approach, understanding first people’s needs and then creating solutions based on those needs. Concerning privacy issues, he thinks the debate should actually be more about trust, transparency and control, since most people are willing to hand over the data they generate if they get a benefit for doing so and if those three points are properly addressed. Check De Jong’s complete reflections in the short video below, which was possible thanks to the 4YFN event.
« It’s about people’s needs first, then ideas and then technology instead of the other way around, which unfortunately happens very often »