People’s needs first (2nd)

By Aldo de Jong, co-founder and partner, Claro Partners.

Co-founder of Claro Partners and Startupbootcamp, Aldo de Jong is convinced that in Big Data, as in any other technology, it’s crucial to follow a human centred approach, understanding first people’s needs and then creating solutions based on those needs. Concerning privacy issues, he thinks the debate should actually be more about trust, transparency and control, since most people are willing to hand over the data they generate if they get a benefit for doing so and if those three points are properly addressed. Check De Jong’s complete reflections in the short video below, which was possible thanks to the 4YFN event.

« It’s about people’s needs first, then ideas and then technology instead of the other way around, which unfortunately happens very often »



Leave a Reply

Your email address will not be published. Required fields are marked *


About the Question
Are Big Data & Analytics shaping a smarter society?

Every day we generate a huge amount of big data, but we need to resort to analytics to make abstract information meaningful and get valuable knowledge from it. In education, learning platforms let us easily gather an immense quantity of data regarding students’ behaviour, interactions, preferences and opinions. When properly analysed — through learning analytics — all these data might provide useful insight on how to make learning processes more adaptive, attractive and efficient.

Are these techniques allowing us to provide better support to our students? Are we taking advantage of big data and analytics to help shape the citizens of the future?

Big Data and Simheuristics